SEO, or Search Engine Optimization, is a hot topic and there are a lot of factors that go into a successful strategy. Of those factors, on-page maintenance is crucial because search engine web crawlers look at the structure of your website before ranking you on search results. So, how can you master the on-page factors and boost your SEO rankings?
FACTORS OF ON-PAGE SEO
Search Engine Optimization, known as SEO, is the process of affecting the visibility of a web page in a search engine's "organic" search results.
Web Analytics:
Statistical analytics provide insights to web traffic, popular content and visitor behavior, which help to frame the overall SEO strategy.
Keywords:
Primary and secondary keywords are selected to bring focus on page content and drive overall traffic.
Content:
Content is updated to include SEO-friendly features such as: keywords, alt tags, anchor text and formating.
Site Architecture:
Areas such as the sitemaps and site navigation are reviewed for ease of accessibility.
Usability
& Design:
The priority of information, origination and clarity of the site design are all factors that affect overall usability and experience.
Site Optimization:
Like interlocking gears, your SEO plan requires regular maintenance and constant updating.
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