Public relations (PR) and Search Engine Optimization (SEO) go hand-in-hand. Implementing public relations within your SEO and marketing plans will give your company a variety of advantages including backlinks, word-of-mouth recommendations and credibility from prestigious sources.
Here are a few key elements that go into an effective public relations plan:
News Releases: New releases are great for gaining coverage about your company, event or cause and allow you to use SEO-friendly language which will boost your rankings. Also, other news outlets pick up news releases which will increase the amount of backlinks to your website, and will increase your overall rankings online.
Blogs: Blogs are great for any company’s website because they give you the opportunity to create new, fresh content that will be picked up by online web crawlers (used by Google, Yahoo!, Bing, etc.). Additionally, posting frequently and about topics that are intriguing and informative about your industry will give your target audience a great blog to use as a resource. Additionally, you can source other blogs in your posts in order to establish relationships with influential bloggers.
Social Media: Social media is essential because you’re able to post frequently and interact with your audience. With PR professionals on your team, you’ll understand how to start an engaging conversation online and who you should be reaching out to.
Influential Journalists & Bloggers: Journalists are constantly on social media updating their readers on the latest news and trends. It’s important to create a strong relationship with journalists and reporters, because they’ll trust you to provide stories and in return your company, product or cause will receive lots of online attention. Bloggers are also a great resource to have because they’ll give reviews or write posts from the information you provide them. The attention from both journalists and bloggers will increase your SEO rankings, as long as your PR team establishes a solid relationship with them.
Traffic Jams has a public relations team who will provide you with thorough online engagement and social media management strategies. If you’re looking to boost your SEO rankings and effectively reach your audience, call 855-599-9998 to speak with one of our consultants.