Lead analytics are important for all businesses to have and track. This is because any business can set up a website, but it takes tracking and organization to know who actually visits it. A website is useless if you’re unable to gather information about the people viewing your pages, and every salesperson knows you can’t just sit back and wait for leads to contact to you; you have to pursue them as well.
With lead analytics, Traffic Jams can provide you with the answers to these questions and more:
- How much time are prospects spending on your website?
- Where are your website’s visitors located?
- How were they directed to your website?
- What is their contact information so you can follow up with them?
- When did they visit your website?
In addition to receiving prospects’ information, you’ll be able to analyze your marketing campaigns to establish what’s working and what isn’t. This is especially important in order to maximize your budget and allocate your resources according to which tactics are most successful.
Traffic Jams works with the best lead management programs to ensure that you receive all of the information you need to successfully pursue leads and build lasting relationships. For more information, contact 855-599-9998 to speak with one of our marketing consultants.