Did you know that 95% of online consumers use email and that 91% check their email at least once a day?
If you aren’t using email marketing, you’re missing a huge opportunity to connect directly with your audience in a way that more traditional marketing methods lack. In fact, email marketing is one of the most effective tools for connecting with your prospects, allowing you to tailor your offers to consumers’ needs and measure your results almost immediately.
When it comes to email marketing, you don’t have to have a huge list to make a big impact. At Traffic Jams we can help you build relationships with the people that are most important to your business, whether you have a list of thousands or are building your list from scratch.
So, what can email marketing do for you? Here are a just a handful of reasons to integrate email into your marketing strategy, no matter the size of your list.
Email Marketing is Highly Targeted
Many traditional marketing methods can be hit or miss, but email marketing makes it possible to send offers only to the people who are interested in what you have to offer. Email segmentation allows you to tailor your offer and your message based on your prospect’s information. For instance, offers can be tailored to your customer’s past actions and level of interaction with you, their location, job function or industry.
Marketers who use segmentation stand to achieve higher engagement rates with their audience as well as higher conversions on their offers.
Email Marketing Builds Relationships
If social media is where connections are made, then email is where relationships are nurtured. When it comes to building relationships online, nothing beats the power of email. It’s easy for your message to get lost in the noise of online social platforms. Email marketing allows you to communicate on a personal level with your audience and touch base often so that you stay top of mind.
Email Marketing is Measurable
Measuring the effectiveness of traditional marketing campaigns can be expensive and time consuming. Email marketing is highly measurable, allowing you to track a variety of factors from open rates to conversion rates. With real-time analytics, it’s easy to see what works and what doesn’t so that changes can be made almost immediately.
Email Marketing Has a High ROI
Email marketing is a cost effective way to highly target your campaigns for significant results. Organizations can increase their bottom line tremendously by integrating email into their marketing strategy. The average return on investment per dollar spent on email marketing campaigns is just over $40 for desktop, with slightly higher returns on mobile.
Email is a poised to grow into a $16 billion industry by 2016 with smart, savvy and technologically aware businesses leading the way. If you aren’t using email marketing as part of your online strategy, you could be missing out on an opportunity to connect with your audience and grow your business.
Traffic Jams Email Marketing Services
Our email marketing services are designed to set you up for success. Whether you have an existing list of customers or no list at all, we can help you design, implement, analyze and improve your campaigns for maximum results through:
- Campaign Strategies
- Newsletter Creation and Design
- Email List Management
- Email Results Tracking and Analytics
- Video Email Marketing
- Email Creation
Implement one of the most cost effective and personable methods of digital marketing into your mix. Contact us for a quote or to learn more about how our email marketing services can benefit your business.